Foot Boot

As suggested, I would choose a company to make formal shoes and could name it as “Foot Boot”. As per my aspirations I want to utilize my company’s investment in international trade, so the very first step of the company would be use of Social media marketing campaign to make the business expand globally and stay tuned worldwide. The company Foot Boot will be producing boots only for men.This will be an innovation in Men’s Boots and it will hit the ground . The main focus would be to ensure royalty and build a tag of that like other expensive brands do. Its budget will look for more investments overseas and trading in luxury showrooms. The company would be offering flexible and customizable designs to give customers more freedom.However, the prime audience to be taken care of would be men aged between 18-40, young and charming looking more for their personality goals and in the high-income level group .Next, would be to cater the senior citizens who look to use their extravagant money to gift it as a luxury ,and is a good option to be gifted. The reason focusing on this market is to earn a huge profit margin, that is why company looks for high income class people. When thinking about, platforms to market this particular good, idea comes to my mind is for Facebook, LinkedIn, Twitter. These were chosen mainly to catch the high professional class who are more actively working in excellent job sectors. For Facebook, the attention is not only on primary market but majorly because of its use by seniors who are the company’s secondary market. For LinkedIn, its mainly to build networks as assigned by the application.Other is twitter which is to be used because of its power of dealing with customers effectively. Necessary is the use of these sites to make a good relation between the firm and its fans. These will help in boosting the earnings of the company. Making these decisions was really time-consuming because it’s a new company and promotional messages needed to be delivered properly to the target audience and the cost analysis goes side by side. The only objective of the company is to get name and fame along with the quality it serves throughout the globe.Moreover , the certain layout would be made for the editorial calendar,  which then will bring more customers to the point of transaction, it will aware them more. Through Facebook, the posts would be active whole week with stories of each day, more discounts and promotional tools. But Linkedin and twitter will not be as flooded as these two applications. So it might be once /twice a week on these. Tools used are chosen because they suit the budget of the new company and are very prominent ways. To track the progress, I will use Hootsuite and google analytics, which then will help me what and where to improve. The main way to increase the business would be by increasing the activity online and by using more discounts and a reasonable rate initially. The certain steps to achieve a good campaign are to be  followed and not a single step should be missed. Increased Focus, Targeting and measurability will be differing from the social media campaigns everyday. Apart from certain platforms and tools, the influencers would be used to make more out of this, who will be paid well and this is targeted to get more customers driven to the business. To uplift the growth and get more involved, keep customers satisfied, consistent delivery methods would have to be chosen. More the customers driven to business, more the chances of growth it has and social media campaign will play a vital role in this.

#Formals #Businessman #Boots #Worldwide

USER GENERATED CONTENT –

This is very crucial component in any marketing campaign, because it gets your customers engaged into the business which is the key to success of the company. This is a very much needed source for the improvements to be done as it is two-sided and retains more active customers. It will give the consumer more freedom, to stay connected with the company and participate to create their own content. So, for Foot Boot consideration, the uploads of any kind of images, audio, text would be very useful. It will help enhance the relationships between the target audience and also the respective communities in an improved manner. Also increase the consumers  engaged time and efforts in the business. Thus, focuses more on making them feel worth. Foot Boot will give people more chances and liberty to give them the guest post option and ask more questions. It will work better if incentives would be given to the customers. This will build more customers insight, as of their participation in UGC. It will overall increase the reach and growth.