Dream: – “All our dreams can come true if we have the courage to pursue them” Walt Disney Being a native of India, it was my childhood dream to study abroad. And finally the dream came true when I got admission at Lambton College, Canada. Having studied commerce in my post metric, learning new skills and tricks of business was something that always attracted me.

Learnings: – I believe myself to be the luckiest one of having the opportunity to pursue my favorite business course in Lambton College. Pursuing the business course, I was able to learn about various techniques which may include marketing, finance management, planning, negotiation and many more.

Future Planning: – I am not certain of what I will be doing in my future after completion of this course but then there are plans that I am determined to do. It is rightly said that man is a social animal. Man cannot live without interacting with society. He is dependent upon society for its social development. And therefore after completing my graduation it would be appropriate time to pay the society back for its favor. I aspire to be a social worker and want to work for the welfare of the society. Belonging to a business family, I am sure of taking the business on a higher plane than it is operating right now. It would definitely include giving it a dimension of

E-business to enhance the profits. Moreover advertising by employing new marketing techniques, would further widen the market for sale.

#BUISNESSMAN #MARKET #FINANCE

Steps: – I however want to pursue my career as a business analyst. I strongly believe that my skills and personality match with that of business analyst. A business analyst is the person who analyses products and services of the business and provides with suggestions to further improve it. I have grown up watching my father managing the business which was passed on by my grandfather to my father. And my father inspired me for being a business analyst. There are four types of business analyst namely business developer, business model analysis, process design and system analysis. I want to work as a business developer as it attracts me the most. Business developer is the person who identifies organization’s business needs and business opportunities. There are three steps that I need to follow to reach my goal:

• Getting my diploma in business management the first step towards my goal is getting my diploma and that positively I shall be getting by end of October. Presently while pursuing the course i am learning new concepts of business management. And the learning would definitely sharpen my business skills. Moreover, as a business analyst one needs to be aware with the good computer skills. Having done my assignments on computer so far, I think I am too far from my goal.
• Gaining work experience there are various internship opportunities provided by different companies. I aspire to join as an intern one of the companies as it would add into my profile and i would definitely gain experience. As a fresher, it would be a difficult task but by working hard I would try to keep pace with the work assigned to me. These internships would end up with lending me a BPM certificate. It would further enhance my profile and i would upload it on LinkedIn. It would help me in building my contacts in the business industry and provide me with new business management techniques.
• Attending business fair and events One achieve success after overcoming one’s weaknesses. Attending business fares would acknowledge me with my weaknesses. It would also acknowledge me with the business professionals around the world and their manner of working. It is said that hard work always pay. I hope to build my career as a good business analyst and not forgetting the favors of society, a social worker.

As suggested, I would choose a company to make formal shoes and could name it as “Foot Boot”. As per my aspirations I want to utilize my company’s investment in international trade, so the very first step of the company would be use of Social media marketing campaign to make the business expand globally and stay tuned worldwide. The company Foot Boot will be producing boots only for men.This will be an innovation in Men’s Boots and it will hit the ground . The main focus would be to ensure royalty and build a tag of that like other expensive brands do. Its budget will look for more investments overseas and trading in luxury showrooms. The company would be offering flexible and customizable designs to give customers more freedom.However, the prime audience to be taken care of would be men aged between 18-40, young and charming looking more for their personality goals and in the high-income level group .Next, would be to cater the senior citizens who look to use their extravagant money to gift it as a luxury ,and is a good option to be gifted. The reason focusing on this market is to earn a huge profit margin, that is why company looks for high income class people. When thinking about, platforms to market this particular good, idea comes to my mind is for Facebook, LinkedIn, Twitter. These were chosen mainly to catch the high professional class who are more actively working in excellent job sectors. For Facebook, the attention is not only on primary market but majorly because of its use by seniors who are the company’s secondary market. For LinkedIn, its mainly to build networks as assigned by the application.Other is twitter which is to be used because of its power of dealing with customers effectively. Necessary is the use of these sites to make a good relation between the firm and its fans. These will help in boosting the earnings of the company. Making these decisions was really time-consuming because it’s a new company and promotional messages needed to be delivered properly to the target audience and the cost analysis goes side by side. The only objective of the company is to get name and fame along with the quality it serves throughout the globe.Moreover , the certain layout would be made for the editorial calendar,  which then will bring more customers to the point of transaction, it will aware them more. Through Facebook, the posts would be active whole week with stories of each day, more discounts and promotional tools. But Linkedin and twitter will not be as flooded as these two applications. So it might be once /twice a week on these. Tools used are chosen because they suit the budget of the new company and are very prominent ways. To track the progress, I will use Hootsuite and google analytics, which then will help me what and where to improve. The main way to increase the business would be by increasing the activity online and by using more discounts and a reasonable rate initially. The certain steps to achieve a good campaign are to be  followed and not a single step should be missed. Increased Focus, Targeting and measurability will be differing from the social media campaigns everyday. Apart from certain platforms and tools, the influencers would be used to make more out of this, who will be paid well and this is targeted to get more customers driven to the business. To uplift the growth and get more involved, keep customers satisfied, consistent delivery methods would have to be chosen. More the customers driven to business, more the chances of growth it has and social media campaign will play a vital role in this.

#Formals #Businessman #Boots #Worldwide

USER GENERATED CONTENT –

This is very crucial component in any marketing campaign, because it gets your customers engaged into the business which is the key to success of the company. This is a very much needed source for the improvements to be done as it is two-sided and retains more active customers. It will give the consumer more freedom, to stay connected with the company and participate to create their own content. So, for Foot Boot consideration, the uploads of any kind of images, audio, text would be very useful. It will help enhance the relationships between the target audience and also the respective communities in an improved manner. Also increase the consumers  engaged time and efforts in the business. Thus, focuses more on making them feel worth. Foot Boot will give people more chances and liberty to give them the guest post option and ask more questions. It will work better if incentives would be given to the customers. This will build more customers insight, as of their participation in UGC. It will overall increase the reach and growth.

As I am pursuing with diploma of business, after completing my graduation than I go for some jobs that related to my field which helps me to get Permanent Residence in Canada. Basically I am looking for some management jobs so I can earn some experience of manager. So in future I can go for my own business.

If I am not doing efforts for my job now then so when will I get job and Permanent Residence, so that will be late for me. That’s why I have to put my efforts in my present for my future.

#Businessman #Manager

Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton